You can have:
a great product
strong branding
solid reviews
…and still lose the sale at checkout.
Because free shipping is no longer a perk.
It’s an expectation.
The mistake I see all the time?
Brands treating shipping as a logistics issue instead of a conversion strategy.
Smart brands don’t “add” free shipping.
They design pricing, bundles, or minimum order values around it.
That’s where margins are protected — and conversions grow
