Results, not reports.

Result

+50% year-over-year sales.

The challenge

The Vendor Central account was closing, so the whole channel had to move to Seller Central without gaps. Catalog data was inconsistent across three product lines, and the account had recurring stockouts, lost Buy Box and high advertising cost per sale on key products.

What I did

• Mapped every Vendor Central ASIN against Seller Central and added Seller Central and FBA offers wherever they were missing.
• Cleaned and normalized 760 UPC/ASIN records across three product lines.
• Diagnosed Buy Box losses on 91 SKUs and stockouts across 257 products, then built a replenishment plan with 45 days of forward coverage.
• Scored ASINs to choose between FBA, FBM and Amazon Warehousing and Distribution (AWD), based on stock, capacity, seasonality and margin.
• Optimized listing content on key products and built a new advertising strategy, starting with the high-ACoS campaigns.
• Delivered monthly performance reports with prioritized growth recommendations.

Result

+20% year-over-year sales.

The challenge

Advertising was run by an outside agency and wasn’t delivering the growth the brand needed. The catalog had multiple listing errors and messy product variations, which made it harder for shoppers to find and choose the right product.

What I did

• Took over advertising from the previous agency and rebuilt the strategy around sales and profit.
• Fixed catalog errors across the brand’s listings.
• Cleaned up product variations so shoppers find the right size and color faster.
• Launched new offer formats to grow the value of each order.
• Met with Amazon Vendor Managers to negotiate terms and secure merchandising opportunities.