Fuller Tool Innovak

THE STORY

FULLER TOOL

For 75 years, Fuller® hand tools have been a staple in toolboxes, on workbenches and at job sites across Canada, the United States and worldwide. That’s because Fuller® Tool products have always stood for quality and innovation you can trust to help you get the job done right"

What did I bring to the table?

I was able to deliver an extraordinary marketing strategy that caused substantial increase in ROI through improved customer experience, high quality traffic and conversion rate optimization

Manage the Amazon Vendor and Seller Account for both brands: Fuller Tool and Johnson Level
Achieve monthly and annual sales objectives and grow the brand on Amazon
Build relationships with key Amazon internal teams
Approve bulk orders, negotiate prices, upload new products
Manage the marketing budget for E-commerce
Run coupons, promotions and special offers during Black Friday, Prime Day and more
Generate external traffic through Facebook Ads, Google Adwords, Youtube Ads and social media
Design and update our Amazon stores
Manage contract renewals
Setup our A+ Pages
Keyword research
Hire freelancers to help building new content: photographers, videographers, copywriters, designers