62% of shoppers abandon carts without free shipping

You can have:

• a great product

• strong branding

• solid reviews

…and still lose the sale at checkout.

Because free shipping is no longer a perk.
It’s an expectation.

The mistake I see all the time?
Brands treating shipping as a logistics issue instead of a conversion strategy.

Smart brands don’t “add” free shipping.
They design pricing, bundles, or minimum order values around it.

That’s where margins are protected — and conversions grow